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Vol. XXI, No. 21
Friday-Saturday, August 24-25, 2007 | MANILA, PHILIPPINES

Marketing World

Shopping via catalog

a wholly Filipino-owned company, has come up with its solution to the traffic and other attendant hassles to shopping in the city. Since 1993, its familiar green scripted logo has become a symbol for trendy but reasonably priced fashion items and personal care products.

Aside from continuing to offer products that are mostly locally manufactured, it has now expanded its catalog, increasing customer access to goods of partner companies through the Natasha Mall.

Natasha Mall is a special section found within the pages of Natasha’s bi-monthly catalog. It showcases an assemblage of items from companies with established brands.

Shoppers can now browse through hundreds of merchandise from Natasha plus various leading brands for their choice of apparel, shoes, accessories, personal care products and health supplements, among others.

Popular brands that are already featured in Natasha Mall are Hanford cotton tops and undergarments, Freego Jeans, Bobson Jeans, Timex watches and ABS Herbs.

Major manufacturers and wholesalers can utilize Natasha Mall’s "shopping cart" concept that will enable them to reach a bigger market by showcasing their products and selling them through Natasha’s network.

"The partnership with Natasha will be on an ’outright sale basis,’" said Leticia Alcazar, Natasha marketing manager.

"We will purchase the merchandise and sell them through Natasha Mall at practically the same prices as those in shopping malls and department stores."

Companies that sell their merchandise through Natasha Mall can enjoy huge savings in advertising and merchandising costs, Ms. Alcazar added.

The brands’ logos, products and endorsers will appear in the catalog that will be circulated through Natasha’s 150,000 active dealers nationwide and abroad and 18 distribution centers.

For inquiries, call 681-9196.

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