Marketing World
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Story tools
Vol. XXI, No. 21
Friday-Saturday, August 24-25, 2007 | MANILA, PHILIPPINES
Marketing World
Shopping via catalog
Natasha, a wholly Filipino-owned company, has come up with its
solution to the traffic and other attendant hassles to shopping in the city.
Since 1993, its familiar green scripted logo has become a symbol for trendy but
reasonably priced fashion items and personal care products.
Aside from continuing to offer products that are mostly locally
manufactured, it has now expanded its catalog, increasing customer access to
goods of partner companies through the Natasha Mall.
Natasha Mall is a special section found within the pages of Natasha’s
bi-monthly catalog. It showcases an assemblage of items from companies with
established brands.
Shoppers can now browse through hundreds of merchandise from Natasha plus
various leading brands for their choice of apparel, shoes, accessories, personal
care products and health supplements, among others.
Popular brands that are already featured in Natasha Mall are Hanford
cotton tops and undergarments, Freego Jeans, Bobson Jeans, Timex watches and ABS
Herbs.
Major manufacturers and wholesalers can utilize Natasha Mall’s "shopping
cart" concept that will enable them to reach a bigger market by showcasing their
products and selling them through Natasha’s network.
"The partnership with Natasha will be on an ’outright sale basis,’" said
Leticia Alcazar, Natasha marketing manager.
"We will purchase the merchandise and sell them through Natasha Mall at
practically the same prices as those in shopping malls and department stores."
Companies that sell their merchandise through Natasha Mall can enjoy huge
savings in advertising and merchandising costs, Ms. Alcazar added.
The brands’ logos, products and endorsers will appear in the catalog that
will be circulated through Natasha’s 150,000 active dealers nationwide and
abroad and 18 distribution centers.
For inquiries, call 681-9196.
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